Outside of Cookie Boxes

In April of 2022, Dirty Dough needed to rebrand their boxes from the old, orange color to their new “Dirty Dough Blue.” They wanted the boxes to remain pretty basic, and asked only for their tag lines, social media, and heating instructions to be included. Following are the samples that I gave them:

Inside of Cookie Boxes

When Dirty Dough came out with their catering cookies, they decided that they wanted some branding on the inside of the boxes as well. These are the mock-ups I gave them:

Because Dirty Dough’s cookies are “stuffed” in the center, they came up with taglines that also worked for their mental health campaignes:

“The inside matters most” and

“It’s what’s on the inside that counts.”

Both taglines work well for the ‘inside’ of the boxes.